Good news for cement users from Tanzania Portland Cement

TANZANIA Portland Cement Company Limited (TPCC) has today launched Twiga Cement Plus a new strong and powerful product entering in the Tanzanian cement market. It has been established. 

Speaking to invited guests at the TPCC headquarters in Dar es Salaam, the Twiga Cement Managing Director Pascal Lesoinne said that Twiga Cement Plus is a new product entering into the country’s complex environment.

Minister for Industry and Trade, Dr Abdallah Omari Kigoda (R ) shakes hands with Tanzania Portland Cement Co Ltd Managing Director, Pascal Lesoinne  during the official launching of the TPCC strong powerful new cement dubbed Twiga Plus+ class 42.5 at the company’s plant, Wazo Hill in Dar es Salaam yesterday. Looking on is TPCC Sales and  Marketing Director, Ekwabi Majigo

“After a lot of research and bouncy roads the experts from our production and sales departments, in their continuous fight for improvements of our products, have now been able to find a next development for Twiga Cement, Twiga Plus,’

“Yes the Twiga brand products have always been strong but now it is getting stronger reaching to new heights. 

 With TPCC being the market leader and the first cement producer in Tanzania only proves that yes we want what is best for the people of Tanzania by investing more and producing quality products. Twiga Plus, a new cement of class 42.5 will upbeat all the competition and prove to be the strongest cement in the market,’ he said.

He said that in today’s complex market, a lot of cement from various imported brands is entering into the Tanzanian market but the firm has no fear to compete with them on fair grounds.

Lesoinne added that it is difficult to swallow the current market competition when you realize that some importers are not playing and applying the same rules of the game in the existing Tanzanian market.

He further explained that importers who are betraying the rules of the game are hurting their operations but also depriving the government substantial revenues and demising the quality of the product in the market.

“I’m also grateful to Dr Kigoda to have listened to our call and setting up the team of experts that is now visiting the cement producers in Tanzania. I’m sure that these experts will come to the only straight conclusion that Tanzania does not need to receive sub-standard products wherever they come from,’ he added.

Lesoinne said the construction industry is Tanzania is booming in terms of new buildings, rehabilitation of the city infrastructure while making the Tanzania skyline new features.

Ends.