Toyota and Lexus at the Johannesburg International Motor Show 2013

The countdown has begun for the 2013 edition of the Johannesburg International Motor Show and, as in the past, South Africa’s most loved brand will be leading the way with one of the biggest stands and undoubtedly the largest presence Toyota has ever had at the show.

According to Kerry Roodt, General Manager of Marketing Communications: “Toyota has produced a stand of great stylistic and architectural appeal with origami-inspired, wave design elements predominating.

This follows the new global direction, making us one of the first countries to adopt it after Europe, Thailand and South America.”But, as Roodt points out, “the 1 053 m2 indoor Toyota stand in Hall 6 does much more than just accommodate the vehicles; it was developed with the aim of letting visitors really feel the Toyota brand promise. Our mission through our products and our service is to bring smiles to the lives of every single customer; our stand is simply an extension of this.

”This is reflected in how the 18 cars will be displayed: Hilux, Fortuner and the Toyota Imperial Racing Hilux piloted by Dakar champions, Giniel de Villiers and Dirk von Zitzewitz, will be on show in the Quality, Durability and Reliability (QDR) zone.