Samsung,
the Korean electronic giant in this world, has vowed to continue
expanding its presence in Africa with more ways that will make a
positive impact, on communities where the consumers live.
Samsung Electronics Senior Manager
East Africa, Simon Karithi, said on Thursday last week that his company
had wanted to demonstrate this through the Samsung Week in Tanzania
which was on from October 29 – November 3, this year.
“We understand that being successful
in Africa requires an entrepreneurial attitude and a commitment to help
create the market and infrastructure around it, not just enter it,”
Karithi said.
Karithi said that that Samsung builds
products and programmes for Africa’s unique needs, resources and
conditions, and that draw on the unique strengths and resourcefulness of
its people to create new opportunities on the African continent.
He said that the week was aimed and
dedicated to community development, entertainment and technology
innovation where consumers have the opportunity to engage with the brand
and their products and services at an experiential level.
In addition to the consumer
experiential activities, Samsung plans to support the consumer community
by offering free service and repairs of Samsung products like notebook
PCs, cameras and mobile phones, and raising awareness about the threats
of counterfeit technologies.
“This is a very exciting initiative
for Samsung, as the company recently extended its standard factory
warranty for customers on products within its visual display, IT
solutions, digital appliances, digital imagining and digital air
solutions product lines,” he said.
Karithi highlighted that the
extension means that consumers can now enjoy a minimum 24 month warranty
on all Samsung products, purchased from May 1, 2012, at no extra charge
and that a Free Service Campaign allowed them to continue to
demonstrate their commitment.
“Samsung is listening to the market,
building partnerships and really committing to Africa and its people,
and this week along with the Free Service Campaign is just one example
of how we achieve this,” he said.
Several
activities had been planned for consumers to enjoy Samsung’s products
available via special promotions and offers at all Samsung Shops, road
shows with sales facility to bring the products closer to the people
with entertainment, raffle draws with purchase of Samsung’s products and
more.
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