The iPhone 5 sold more than five million units during its first weekend on sale, Apple has revealed.
The record-breaking launch disappointed Wall Street, however; analysts predicted up to 10 million sales. Apple stock fell more than two per cent in pre-market trading on the news.
The previous model, the iPhone 4S, sold more than four million units during
its first three days on sale last year.
Analysts including Gene Munster of Piper Jaffray predicted a bigger leap in
first weekend sales for the new handset. He claimed last week that sales of
six million units would be a “worst case scenario”.
Tim Cook, Apple’s chief executive, admitted the firm had been unable to keep
up with demand for the iPhone 5, which was introduced in 22 countries on
Friday.
“While we have sold out of our initial supply, stores continue to receive
iPhone 5 shipments regularly and customers can continue to order online and
receive an estimated delivery date,” he said.
Apple Store employees applaud a customer after he bought a new iPhone 5 on the day of its release at Covent Garden in London on Sept. 21.
High five: Apple staff in London salute customers buying the new iPhone
Ralf Marth celebrates being the first customer at an Apple store to get an iPhone 5 in Munich Sept. 21.
James
and Tamsyn Vohradsky hold up their new phones after becoming the first
buyers of Apple's new iPhone 5 from the flagship store in Sydney, on
Sept. 21
First in line, Ryan Williams, reacts as he enters the Apple store to purchase the first new Apple iPhone 5 at the Apple Store in Covent Garden in London Sept. 21.
Source by mlaudedj.blogspot
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