Samsung, the Korean electronic giant in the world, has vowed
to continue expanding its presence in Africa with more
ways that will make a positive impact to communities where the consumers live.
Samsung headquarters |
The Samsung Electronics Senior Manager East Africa, Simon
Karithi, said on Thursday last week that his company was going to demonstrate
this through the Samsung Week in Tanzania
which starts from October 29 – November 3, this year.
“We understand that being successful in Africa
requires an entrepreneurial attitude and a commitment to help create the market
and infrastructure around it, not just enter it,” Karithi said.
Karithi said that that Samsung builds products and
programmes for Africa’s unique needs, resources and
conditions and that draw on the unique strengths and resourcefulness of its
people to create new opportunities on the African continent.
He said that the week was aimed and dedicated to community
development, entertainment and technology innovation where consumers have the
opportunity to engage with the brand and their products and services at an
experiential level.
In addition to the consumer experiential activities, Samsung
plans to support the consumer community by offering free service and repairs of
Samsung products like notebook PCs, cameras and mobile phones and raising
awareness about dangers of counterfeit technologies.
“This is a very exciting initiative for Samsung as the
company recently extended its standard factory warranty for customers on
products within its visual display, IT solutions, digital appliances, digital
imagining and digital air solutions product lines,” he said.
Karithi highlighted that the extension means that consumers
can now enjoy a minimum 24 month warranty on all Samsung products, purchased
from May 1, 2012, at no extra charge and that a Free Service Campaign allowed
them to continue to demonstrate their commitment.
“Samsung is listening to the market, building partnerships
and really committing to Africa and its people and this
week along with the Free Service Campaign is just one example of how we achieve
this,” he said.
Several activities have been planned for consumers to enjoy
Samsung’s products available via special promotions and offers at all Samsung
Shops, road shows with sales facility to bring the products closer to the
people with entertainment, raffle draws with purchase of Samsung’s products and
more.
Post a Comment